Lifecycle / Email Marketing

Role: Strategy, Design, Copywriting, Segmentation

Challenge

The brand needed to improve customer retention and increase repeat purchases. Engagement with existing email flows was below industry benchmarks, and segmentation was underutilized.

Strategy

Developed a full-funnel lifecycle program across email, SMS, and push to ensure the right message reached the right audience at the right time. Focused on segmentation, automation, and consistent brand storytelling.

Execution

Platforms: Klaviyo & Attentive

Copywriting + Design: Created campaigns and flows that aligned with brand voice and visual identity.

Segmentation: Managed lists and built dynamic segments based on behavior (purchase history, browsing, engagement).

Automations: Designed and implemented automated flows including welcome, abandoned cart, post-purchase, and win-back.

Cross-Channel Sync: Ensured cohesive messaging and branding across email, SMS, and website pop-ups.

Results

• Campaigns generated an average of $900+ in revenue per send, delivering $0.20 revenue per recipient — nearly double the ecommerce benchmark of $0.10.

• Welcome flow achieved a 58% open rate and 9% CTR, outperforming benchmarks by 30%+.

• Abandoned cart flow recovered 15% of abandoned revenue.

• Post-purchase campaigns increased repeat purchase rate by 18%.