Paid Social /
Direct Response

Role: Strategy & Design

Challenge:

The brand needed to boost awareness and conversions for Good Green Vitality, a multivitamin drink mix, on paid social platforms where competition for attention is high.

Strategy:

Developed still ads rooted in customer pain points and benefit-driven hooks.
Focused on rapid A/B testing to identify winning creative angles..

Execution:

• Researched competitor brands and trends in the multivitamin drink mix space.

• Wrote creative brief and designed mood board for in-situ product images.

• Developed multiple variations for A/B testing (hook lines, CTAs, visuals).

• Optimized based on early engagement data.

Results:

• CTR increased by 65%.

• ROAS improved from 1.7 to 3.4.

• Best-performing variation scaled into multiple placements.